[IMC] HAIHACO Relaunch brand campaign.

● OBJECTIVE

Create a full integrated campaign (strategy, creativity and execution) to relaunch & renew the brand HAIHA nationwide

● CHALLENGE

• One of Vietnam oldest confectionary brand but HaiHa has low awareness with youngers & urban citizen.
• The market is becoming fierce with lots of competitors in the confectionary industry.
• Being a Vietnamese brand, HaiHa still have to prove it is a proudly vietnamese brand, while going through a self-transformation phase, being related to the changing young gen of customer

● OUR SOLUTIONS

Build a brand new brand archetype for HaiHa as “A loving brand that connects peoples & brings joys” + approach customers in a younger, more cheerful way.

● KEY VISUAL FOR LAUNCHING

● FUNNY KUNGFU FAMILY _ HAIHA FAMILY

Connect with the audience by bringing enjoyment through fun situations of each family member and a Super Mom that have the ability to solve any problem using HAIHA Products

● VIRAL SERIES IN DIGITAL & SOCIAL PLATFORM (ATL)

● Packaging Design

● Design Offline program

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