[IMC] HAIHACO RELAUNCH BRAND CAMPAIGN
Create a full integrated campaign (strategy, creativity and execution) to relaunch & renew the brand HAIHA nationwide
• One of Vietnam oldest confectionary brand but HaiHa has low awareness with youngers & urban citizen.
• The market is becoming fierce with lots of competitors in the confectionary industry.
• Being a Vietnamese brand, HaiHa still have to prove it is a proudly vietnamese brand, while going through a self-transformation phase, being related to the changing young gen of customer
● OUR SOLUTIONS
Build a brand new brand archetype for HaiHa as “A loving brand that connects peoples & brings joys” + approach customers in a younger, more cheerful way.
● KEY VISUAL FOR LAUNCHING
● FUNNY KUNGFU FAMILY _ HAIHA FAMILY
Connect with the audience by bringing enjoyment through fun situations of each family member and a Super Mom that have the ability to solve any problem using HAIHA Products
● VIRAL SERIES IN DIGITAL & SOCIAL PLATFORM (ATL)