Brand Activation

[BRAND ACTIVATION] P&G GILLETTE SPECIAL EVENT FOR GRADUATES

RECAP 
• Product: Gillette March 3 
• Venue: HCM, Ha Noi 
• Target audience: Male graduating students 
• Task: Sampling as Gillette graduating gift 
• Duration: 6 months (Jul – Dec 2016) 
• Channel: University 
• Scale: 22 locations 
• Quantity of hit: 14,400 samples

[BRAND ACTIVATION] ILA SUMMER CAMPAIGN

RECAP 
• Product:  summer campaign 
• Venue: : HCM & Ha Noi & Da Nang& Can Tho & Hai Phong& Bien Hoa & Binh Duong 
• Target audience:>4 years old, 
• Task: Promote for summer Camp , Increase sale volume 
• Duration:  3 weeks 
• Channel: Supper market, shopping mall, play ground, walking street 
• Scale: 7 provinces 
• Quantity of hit: 10,000 guests

[BRAND ACTIVATION] GRAB CAR OFFICIAL LAUNCH

RECAP 
• Product: Grab car 
• Venue: Ha Noi 
• Target audience: >18 years olds 
• Task: Increase sales volume 
• Duration:  1 day 
• Channel: Shopping Mall •Scale: Ha Noi 
• Quantity of hit: 5000 guests

[BRAND ACTIVATION] SAIGON SPECIAL BEER TET CAMPAIGN

RECAP 
• Product: Sai Gon Special Beer 
• Venue: HCMC, Ha Noi, Da Nang, Vung Tau 
• Target audience: >18 years olds 
• Task: Increase sales volume 
• Channel: roads show

[ROADSHOW – BRAND ACTIVATION] SAIGON SPECIAL BEER TET CAMPAIGN – DU XUAN TOUR

RECAP 
• Product: Sai Gon Beer 
• Venue: HCMC, Ha Noi, Da Nang, Nha Trang, Bien Hoa, Vung Tau & Vinh Long 
• Target audience: 
• Task: Increase sales volume 
• Channel: 312 restaurants, shopping mall, super market 
• Quantity of hit: 30,000 TAs

[VAN TOUR – BRAND ACTIVATION] H-ARTISTY THE GLOBAL ART OF MIXING EVENT

RECAP 
• Product: Hennessy 
• Venue: HCMC, Binh Dinh, Buon Me Thuot, Can Tho, Dong Nai 
• Target audience: 18+, young, dynamic, music lover, raver 
• Task: Van tour, buy product to get ticket 
• Channel: Public area 
• Scale: 5 province